Everything we do is designed to proactively and effectively position our clients to differentiate them in order to better their business.
Only 9% of employees know what makes their
company truly different.
Over 23 years, we've tailored our Design/Build Process to clarify the differentiating factors that position your company so you can better serve your clients and communicate what makes you the best choice. In an industry where marketing has shifted its focus to being omnipotent, our process focuses on getting you results. After all, results matter.
We'll ask detailed questions to get to the core of who you are and how to position you in the market. In addition, we'll review internal and external challenges and competition.
Benefit- Allows us to clearly develop a strategy to differentiate you from the competition.
Like a building, your brand needs much morethan just a pretty exterior.
We then build from The Blueprint. The Foundation provides a strong base that aligns messaging and strategies.
Benefit- Allows us to craft the story accurately so the collateral is not just a pretty façade. This story and messaging guides all marketing through a clear game plan that aligns with the Blueprint conclusions.
Following The Foundation we develop the initial idea(s). No idea is canned or reused - the Framing is crafted specifically for you. Remember, you're unique.
Benefit- Internal planning and development of the brand identity, associated graphics and marketing campaigns - all in clear alignment with Blueprint/Foundation.
These are the elements that must wrap The Framing by staying on the message. The Façade must be comprehensive, consistent, and compelling.
Benefit- External perception/reception by the intended audiences through the production of the visual and written messaging and communications.
The Framing and The Façade are constantly reviewed against real-world analytics and adjusted to improve performance.
Benefit- Maximizes the effectiveness of the budget and market share. Allows for adjustments or additions to messaging based on new opportunities.
We look forward to meeting with you and discussing your needs and our capabilities in more detail.