Services

Blueprint/Foundation
Naming
Messaging/Copywriting
Logo/Branding
Branded Environment
Signage
Collateral Design
Photography
Video
Packaging
Website Design
Social Media
Reputation Management
Advertising - Digital and Traditional

BUFF CITY SOAP

THE PROBLEM

Buff City Soap started as Bartlett Soap Company, with stores in Bartlett, TN and Olive Branch, MS. While their products were spot on, their branding left a little to be desired. They also had hopes to grow nationally and knew that their name could potentially hold them back.

OUR SOLUTION

What they needed was a total rebrand which we were more than happy to do. We worked with owners, Brad and Jenn, to rename, rebrand, and revamp this local soap store. We developed a fun, borderline suggestive campaign that tied into their new name “Buff City Soap” using campaign copy such as “Buff Naked Ingredients” and “Stripped Down to the Basics” to highlight the all-natural goodness of their products. From packaging to video to in-store graphics, we gave them a modern, quirky brand that will help them to achieve their sales goals and grow their online presence. 

The Results

Average sales per month after rebrand increased 173% at the Olive Branch store and 182% at the Bartlett store.

Online sales for December 2016 vs December 2015 increased 236% after the brand was launched November 2016.

 

AWARDS

Buff City Soap Website: Gold Addy

Buff City Soap Branded Identity: Silver Addy

Buff City Soap Video: Silver Addy

Buff City Soap Social Media Fruit Campaign: SIlver Addy