Services

Blueprint / Foundation
Messaging / Copywriting
Logo / Branding
Collateral
Website Design

HAVANA SQUARE 

THE PROBLEM

Havana Square is a collection of new apartment homes going up in the historic North Hyde Park area of Tampa, Florida. Previously an industrial area, the neighborhood is now packed with great amenities and nightlife. Havana Square needed to capture this unique blend of history and modernity with branding and messaging that stands out from the many other apartment options in the Tampa.

OUR SOLUTION

Since Havana Square is new construction in an older neighborhood, it was important to include references to the Cuban influences and history of the area. The main tagline "Viva La Celebracion" encourages potential residents to celebrate life Havana-style with friends and fun. For this project, we refocused their existing brand to incorporate the texture of the neighborhood - with a new color palatte, stylizied elements and photography, a new website, and collateral.