Since our founding in 1992, we’ve had the privilege of helping clients in 34 states and 9 countries.
Everything we do is designed to challenge how the client differentiates themselves and to better their business.
We accomplish this through creative problem solving and effective execution, which is reflected in our motto: Creative story telling that gets results. Using our proprietary design/build process, we are able to help companies truly differentiate and strongly position themselves in the market.
Our boutique approach of integrated marketing strategies and creative solutions is fused with expertise in branding, messaging, analysis, graphic design, advertising, and digital media…so we can create customized solutions for you.
We’ve learned over the last 21 years that most marketing and advertising agencies provide a discovery process that is often self-serving and filled with assumptions. We strive to dig deep and make a truly positive difference in the companies and lives of the people that we work with.
Our design/build process will provide clear messaging, next steps, and costs based on your actual needs. Most of all, it will clarify the differentiating factors that position your company so you can better serve your clients and communicate what makes you the better choice. Results matter.
We look forward to meeting with you to discuss your needs and our capabilities in more detail. Contact us.
The Blueprint -We ask detailed questions to get to the core of who your company is and how to position it in the market. We also review internal and external challenges and competition. Benefit – Allows us to clearly develop a strategy to differentiate you from the competition.
The Foundation - We then build from the Blueprint. The Foundation provides a strong base that aligns messaging and strategies. Benefit – Allows us to craft the story accurately so the collateral is not just a pretty façade. This story and messaging guides all marketing through a clear game plan that aligns with the Blueprint conclusions.
The Framing - Following the Foundation, we develop the initial idea(s) - nothing canned or reused - but the Framing crafted specifically for you. Remember, you’re unique. Benefit – Internal planning and development of the brand identity, associated graphics and marketing campaigns - all in clear alignment with the Blueprint/Foundation.
The Façade - These are the elements that must wrap the Framing by staying on message. The Façade must be comprehensive, consistent and compelling. Benefit – External perception/reception by the intended audiences through the production of the visual and written messaging and communications.
Maintenance - The Framing and The Façade are constantly reviewed against real-world analytics and adjusted to improve performance. Benefit - Maximizes the effectiveness of the budget and market share. Allows for adjustments or additions to messaging based on new opportunities.
partial client list______________________________________________________________________________________________________________________
Paradigm has worked in nearly every national state with recent international projects in Canada, Mexico, Nicaragua, Africa, and England. The list below is a sample of the companies and institutions that we have worked with over the years. Click a field to see related clients.
The Founder - Charles T. Gaushell
Chief Idea Architect / President
Charles has more than 25 years of design and marketing experience and a love that he developed as a child for creative solutions. Just ask his parents about his ability to escape or create wild designs as a kid. Upon graduation in 1988, he left the bayous of Louisiana for the much less humid Memphis. He founded Paradigm in 1992 and in 2000 left his career as a successful architect/designer to focus all of his attention on Paradigm. Charles’ primary functions include creative direction, branding/envisioning, marketing, writing, photography, illustration, and brand-scaping (aligning marketing with a physical environment).
Charles’ work has been featured in a wide variety of national publications and highlighted via numerous awards over the years. He’s worked with clients in 34 states and 9 countries to date. He also serves in a variety of community and service roles:
Groups and Associations:
What I like most about my job: Being allowed to play foosball by my employees (doesn’t happen often/ever). Helping clients discover opportunities to differentiate themselves through creative and holistic solutions. Working with a creative and caring group every day while doing our best to have a positive influence on those we come in contact with.
Other enjoyments: Time with the family at Rosemary Beach (30A rules!); variety of music styles; Louisiana sports (LSU/LaTech/Saints); mountain biking; and annoying Mac lovers with my Android devices.
Favorite Quote: Peace. It does not mean to be in a place where there is no noise, trouble or hard work. It means to be in the midst of those things and still be calm in your heart.
Big Brand Leader
What I like most about my job: Being able to use creative problem solving in order to help clients improve their marketing and business. Also, having a great work environment (and the foosball table doesn’t hurt).
Other enjoyments: Anything that involves music - from writing and recording, to playing or just listening. I am also a huge dog lover (not just huge dogs, but all kinds).
Favorite Quote: "Art is never finished, only abandoned."
What I like most about my job: I love how it only takes a moment for a strong, deliberate image to create a new identity and help a business grow.
Other Enjoyments: Drawing, painting, stylish furniture, art museums, the zoo, and food…lots of it!
Favorite Quote: "It’s not what you look at that matters…it’s what you see."
What I like most about my job: Copy editing, learning about new clients, and (relatively) friendly competitive foosball games.
Other enjoyments: Playing soccer & kickball, blogging, live music, volunteering at the animal shelter, traveling, ancestry studies, being outside, and coffee.
Favorite Quote: "You are exactly where you need to be."
What I like most about my job: Getting to work on the diverse types of projects, and that any two days are never the same.
Other Enjoyments: Riding bikes, carolling, trying new and different beers with friends, listening to music.
Favorite Quote: “Hey, watch this..." - Famous last words
What I like most about my job: Working with talented others who have a great sense of humor and kindness, along with working on new, exciting and challenging projects with marvelous results.
Other enjoyments: My faith in Christ (John 3:16), graphic design, sculpting, sketching, pizza, off-roading, gaming, landscaping, watching great movies, and did I mention pizza?
Favorite quote:"The handyman's secret weapon - duct tape."
Account Exec AKA The Body Guard
What I like most about my job: The sense of humor here, the talented individuals I work with. I also really enjoy getting to know our awesome clients.
Other Enjoyments: Gardening, cooking, hiking, doodling while on the phone, Netflix binges and my German Shepherd.
Favorite Quote: “Nobody puts baby in the corner"
Paradigm Marketing & Creative has won numerous awards for our outstanding achievement in 3D illustrations, virtual tours, web design, graphic design and interactive multimedia. See below for a list of awards we have received in recent years.
- • Telly Awards 2005-2012 (National Video, Film and Television Productions Awards)
- • Davey Awards 2006-2012 (Worldwide Video, Television, Multimedia Awards)
- • Addy Awards 2005-2012 (National Advertising Awards)
- • EMPixx Award 2011 (National Video/Animation Awards)
- • Parthenon Award 2006 (Nashville Public Relations Award)
- • CSI Awards 2003-2010 (Regional Architectural Illustration and Multimedia Awards)
- • Hot 100 Companies – BusinessTN – 2007 and 2008
- • Finalist – Best Places to Work (2007) – Memphis Business Journal
- • Finalist – 27th Annual Small Business Awards (2007) – Memphis Business Journal
Paradigm Marketing & Creative takes great joy in giving back to persons and organizations in need - locally and internationally. These are a few organizations that we have helped out recently:
- • Advance Memphis
- • Christian Psychological Center
- • Prison Fellowship
- • Neighborhood Christian Center
- • Uganda Bible Institute
- • Dogwood PTA
- • KLOVE
- • Kids Across America
- • Boy Scout Explorers
- • Shelby County Metro FOP – Shop with a Cop
- • Truenorth & 3Degrees – Second Pres. Church Youth
- • The Edge Conference
- • Las Manos de Cristo Hospital - Honduras
…Their team is quick and efficient, and we have been extremely impressed with their unique ability to view a project from an architect’s perspective, …The level of detail they put into each project rendering is amazing, and really makes our project designs come to life in their photo-realism.
Mark Weaver Senior Partner, Hnedak Bobo Group
Our organization was having a high success rate of growing business through “word of mouth” but we weren’t experts at generating business through “branding”. Paradigm provided a critical business solution for our company by analyzing our market environment and then crystallizing our messaging. Not only did the Paradigm process provide a sense of relief (by simplifying our message), but it also provided clarity, focus and the unexpected added benefit of confidence. I would highly recommend Paradigm to any organization that is serious about creating impact and results.
Todd Zaugg President, Matrix Achievement Solutions
… Charles and his staff clearly “get it” when it comes to the creative and design work for my restaurant business, saving me the time and guess work and enabling me to focus on my operation. The Paradigm team never fails to get me the creative work on time with a unique touch, and best of all... it fits my brand! It’s nice to assign a task and walk away knowing a true professional is going to deliver.
David Buescher Owner, Old Venice Enterprises
… After four other marketing firms had failed, we’re extremely glad we found an agency who understood what we wanted…Paradigm was always helpful, patient, innovative in their suggestions, and most importantly on time and on budget.
Mark Askew President, Askew Hargraves Harcourt & Associates Inc. (A2H)
Southern College of Optometry was proud to partner with Paradigm Marketing & Creative when we needed multimedia visuals to announce a new building program to our alumni and the local community. We were very impressed with paradigm’s creativity and willingness to work quickly with us to meet deadlines. More than that, their contributions helped us communicate a specific story we were hoping to share through dynamic visuals and a short video production. Paradigm was critical to the success of our effort to tell the latest chapter in our college’s 80-year history.
Jim Hollifield Director of Communications, Southern College of Optometry
… Paradigm’s creative and thoughtful insights have been invaluable…offer services and advice that traditional marketing firms simply cannot.
Chance Carlisle Vice President, Strategic Initiatives, Carlisle Corporation
… we received was fresh ideas that were both successful and productive for new sales…a marketing approach that have been innovative, informative, accountable and most importantly results oriented.
Kevin Adams President, Locally Global Investments
… able to create a realistic environment that brought the project to life and showcased the lifestyle….and all with very little design information to guide them.
George Ward President, Liberty Harbor
… in helping us to convey the true sense of this complicated project.
John Conroy President, Riverfront Development Corporation
… is the ease with which they grasped our goals. With their collective backgrounds in architecture, graphic design, strategic planning and marketing, they were able to take our ideas and run with them.
Maureen O’Connor VP Marketing, Poag & McEwen
… They have incredibly talented staff with a customer service mentality where just because it looks good doesn’t make it right.
Trey Jordan Owner, Jordan Enterprises/Holiday Deli & Ham Co./Pimentos Café & Market
… grasped the key messages and translated our rough concepts into an incredibly detailed vision…will play an integral role throughout the development of this exceptional $4 billion, mixed-use project.
Tony Giarratana President, Giarratana Development
… to determine a high level go to market strategy based on the impending merger of two different companies to form one single brand. The initial work they performed was both informative and useful in determining how we brand our company going forward. … we plan to use Paradigm as a strategic and tactical partner for our marketing and business development execution.
Richard McDuffie Senior Vice President, Dunavant Enterprises and Centrix
… not only clarify our vision from a marketing and branding standpoint, but have provided valuable insight into project design issues. It is rare to find a company with such a broad understanding of hospitality design, marketing, and a sophisticated yet compelling way of telling a story.
Joe Winkeler President, Ozean Development
Charles Gaushell and his team have been very thorough and professional throughout the process of discovery and design of our imagery and messaging. As we reached a point of agreement on the design, the Paradigm team was both timely and expeditious in delivering materials for our first presentations. Their creative ability is one their biggest strengths, as our imagery now has a personality of quality and clarity. Flexibility can also be counted amongst their strong traits, as in the evolution of ideas surrounding the birth of our brand, the Paradigm team was both accepting of our guidance and returned with options that were both clever and beyond our vision. I would recommend the team as a strong and reliant group, with a strong work ethic.
Yale Spina Director of Operations, RVC Outdoor Destinations
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