...is one of creative design, digital media, and integrated marketing solutions.
Paradigm Marketing & Creative (aka Paradigm Productions, LLC) was founded in 1992 in Memphis, Tennessee while the interactive marketing, computer graphics, internet, and digital media industries were in their infancy.
We often work with companies that have similar DNA to ours – they don’t quite fit within their industry – nor do they want to. They want to be different and embrace the opportunities and challenges that brings. We can relate. We are different in our approach, our studio structure, and our breadth of services.
With our boutique approach, we listen and we ask questions. Our use of digital media, web, interactive, and focused brand strategies and solutions are not commonly found within the same firm. By controlling all aspects of the message, we are able to provide creative, comprehensive, and consistent stories. Find out why this is beneficial to you.
Your needs aren't like everyone else's, so we don't treat them the same. Each project is unique and so is our approach. We aren’t reactionary, we are proactive. Throughout the process we are constantly pushing to better understand your needs, your audience and your goals. Results matter.
The Blueprint - We will ask detailed questions about the product, service, usage, audience, feel/style and your competition. This allows us to craft the story accurately so the project/collateral is not solely a pretty façade. Benefit – We start at the core of your product/service and help you discover if and how you are really different from competitors. Aligns key personnel / stakeholders.
The Foundation - We then build from The Blueprint. The Foundation clearly defines the story and messaging and guides all marketing. Benefit – Develops clear game plan and a clear story that aligns with the blueprint conclusions. This includes internal and external strategies.
The Framing - Following The Foundation we develop the initial idea(s); nothing canned or reused, but The Framing crafted specifically for you. Remember, you’re unique. Benefit – Internal planning and development of the brand identity, associated graphics and marketing campaigns - all in clear alignment with Blueprint/Foundation.
The Façade - These are the elements that must wrap The Framing by staying on the message. The Façade must be comprehensive, consistent and compelling. Benefit – External perception/reception by the intended audiences through the production of the visual and written messaging and communications.
Maintenance - The Framing and The Façade are constantly reviewed against real-world analytics and adjusted to improve performance. Benefit – Maximizes the effectiveness of the budget and market share. Allows for adjustments or additions to messaging based on new opportunities.
At the conclusion of the Blueprint and Foundation phases, a printed messaging and action plan is provided. Depending upon the scope of the project it includes:
secondary level blueprint/foundation [-] (suggested for larger projects with multiple components i.e. website, brochures, eblasts…)
complete blueprint/foundation [-] (suggested for broad based projects and/or companies looking to define or redefine themselves.)
partial client list______________________________________________________________________________________________________________________
Paradigm has worked in nearly every national state with recent international projects in Canada, Mexico, Nicaragua, Africa, and England. The list below is a sample of the companies and institutions that we have worked with over the years. Click a field to see related clients.
The Founder - Charles T. Gaushell
Chief Idea Architect / President
Charles has more than 24 years of design and marketing experience and a love that he developed as a child for creative solutions. Just ask his parents about his ability to escape or create wild designs as a kid (similar to the guy on “Prison Break”…hmm). Upon graduation in 1988, he left the bayous of Louisiana for the much less humid Memphis. He founded Paradigm in 1992 as a side business and in 2000 left his career as a successful project architect/designer to focus all of his attention on Paradigm. Charles’ primary functions include creative direction, branding/envisioning, project story development, marketing integration, writing, photography, illustration, and brand-scaping (aligning marketing with a physical environment).
Charles’ work has been featured in a wide variety of national publications and highlighted via numerous awards over the years. He’s worked with clients in 34 states and 7 countries to date. He also serves in a variety of community and service roles:
What I like most about my job: Being allowed to play foosball by my employees (doesn’t happen often). Helping clients discover opportunities to differentiate themselves through creative and holistic solutions. Working with a creative and caring group every day while doing our best to have a positive influence on those we come in contact with.
Other enjoyments: Time with the family at Rosemary Beach (30A rules!); insane variety of music styles; Louisiana sports (LSU/LaTech/Saints); mountain biking; and annoying Mac lovers with my Android tablet and phone.
Favorite Quote: Peace. It does not mean to be in a place where there is no noise, trouble or hard work. It means to be in the midst of those things and still be calm in your heart.
What I like most about my job: Editing everything! I like that I can contribute with something I’ve always been told I’m good at. I also like learning about all of the clients (esp. in Memphis) that I didn’t know about.
Other enjoyments: Playing soccer, kickboxing, MUSIC, volunteering at the animal shelter, traveling, painting, anthroponymy (study of names), anything that pushes me athletically.
Favorite Quote: "You are exactly where you need to be."
Big Brand Leader
What I like most about my job: Being able to use creative problem solving in order to help clients improve their marketing and business. Also, having a great work environment (and the foosball table doesn’t hurt).
Other enjoyments: Anything that involves music - from writing and recording, to playing or just listening. I am also a huge dog lover (not just huge dogs, but all kinds).
Favorite Quote: "Art is never finished, only abandoned."
What I like most about my job: Utilizing my communications skills in a creative environment. Working in the ad industry has been a longtime dream & every day is exciting. Being lucky enough to love what you do & work with some pretty fabulous people is a rare blessing.
Other enjoyments: Hanging with family and friends, dinner dates, happy hour, cooking learning to cook, a wonderful & ironically tall boyfriend named Jay, high heels, abstract painting when I have the chance, the color red, French fries, fishing, traveling, anything Italian, autumn, Memphis.
Favorite quote: "To my surprise and to my delight, I saw sunrise. I saw sunlight."
What I like most about my job: I like being around other creative and talented people. I enjoy helping a company develop their brand. I love how it only takes a moment for a strong, deliberate image to create a new identity and help a business grow.
Other Enjoyments: Drawing, painting, stylish furniture, movies, reading, the beach, reading on the beach, going to art museums, the zoo, and food… lots of it!
Favorite Quote: "It’s not what you look at that matters…it’s what you see."
What I like most about my job: Working with talented others who have a great sense of humor and kindness, along with working on new, exciting and challenging projects with marvelous results.
Other Enjoyments: My faith in Christ (John 3:16), graphic design, sculpting, sketching, pizza, off-roading, gaming, landscaping, watching great movies, and did I mention pizza?
Favorite Quote: "The handyman's secret weapon - duct tape."
What I like most about my job: Love me some logos.
Other enjoyments: Running, triathlon, popcorn, muddin’, new boots & fishing.
Favorite quote: "Pain is weakness leaving the body."
Paradigm Marketing & Creative has won numerous awards for our outstanding achievement in 3D illustrations, virtual tours, web design, graphic design and interactive multimedia. See below for a list of awards we have received in recent years.
- • Telly Awards 2005-2012 (National Video, Film and Television Productions Awards)
- • Davey Awards 2006-2012 (Worldwide Video, Television, Multimedia Awards)
- • Addy Awards 2005-2012 (National Advertising Awards)
- • EMPixx Award 2011 (National Video/Animation Awards)
- • Parthenon Award 2006 (Nashville Public Relations Award)
- • CSI Awards 2003-2010 (Regional Architectural Illustration and Multimedia Awards)
- • Hot 100 Companies – BusinessTN – 2007 and 2008
- • Finalist – Best Places to Work (2007) – Memphis Business Journal
- • Finalist – 27th Annual Small Business Awards (2007) – Memphis Business Journal
Paradigm Marketing & Creative takes great joy in giving back to persons and organizations in need - locally and internationally. These are a few organizations that we have helped out recently:
- • Advance Memphis
- • Christian Psychological Center
- • Prison Fellowship
- • Neighborhood Christian Center
- • Uganda Bible Institute
- • Dogwood PTA
- • KLOVE
- • Kids Across America
- • Boy Scout Explorers
- • Shelby County Metro FOP – Shop with a Cop
- • Truenorth & 3Degrees – Second Pres. Church Youth
- • The Edge Conference
- • Las Manos de Cristo Hospital - Honduras
…Their team is quick and efficient, and we have been extremely impressed with their unique ability to view a project from an architect’s perspective, …The level of detail they put into each project rendering is amazing, and really makes our project designs come to life in their photo-realism.
Mark Weaver Senior Partner, Hnedak Bobo Group
Our organization was having a high success rate of growing business through “word of mouth” but we weren’t experts at generating business through “branding”. Paradigm provided a critical business solution for our company by analyzing our market environment and then crystallizing our messaging. Not only did the Paradigm process provide a sense of relief (by simplifying our message), but it also provided clarity, focus and the unexpected added benefit of confidence. I would highly recommend Paradigm to any organization that is serious about creating impact and results.
Todd Zaugg President, Matrix Achievement Solutions
… Charles and his staff clearly “get it” when it comes to the creative and design work for my restaurant business, saving me the time and guess work and enabling me to focus on my operation. The Paradigm team never fails to get me the creative work on time with a unique touch, and best of all... it fits my brand! It’s nice to assign a task and walk away knowing a true professional is going to deliver.
David Buescher Owner, Old Venice Enterprises
… After four other marketing firms had failed, we’re extremely glad we found an agency who understood what we wanted…Paradigm was always helpful, patient, innovative in their suggestions, and most importantly on time and on budget.
Mark Askew President, Askew Hargraves Harcourt & Associates Inc. (A2H)
Southern College of Optometry was proud to partner with Paradigm Marketing & Creative when we needed multimedia visuals to announce a new building program to our alumni and the local community. We were very impressed with paradigm’s creativity and willingness to work quickly with us to meet deadlines. More than that, their contributions helped us communicate a specific story we were hoping to share through dynamic visuals and a short video production. Paradigm was critical to the success of our effort to tell the latest chapter in our college’s 80-year history.
Jim Hollifield Director of Communications, Southern College of Optometry
… Paradigm’s creative and thoughtful insights have been invaluable…offer services and advice that traditional marketing firms simply cannot.
Chance Carlisle Vice President, Strategic Initiatives, Carlisle Corporation
… we received was fresh ideas that were both successful and productive for new sales…a marketing approach that have been innovative, informative, accountable and most importantly results oriented.
Kevin Adams President, Locally Global Investments
… able to create a realistic environment that brought the project to life and showcased the lifestyle….and all with very little design information to guide them.
George Ward President, Liberty Harbor
… in helping us to convey the true sense of this complicated project.
John Conroy President, Riverfront Development Corporation
… is the ease with which they grasped our goals. With their collective backgrounds in architecture, graphic design, strategic planning and marketing, they were able to take our ideas and run with them.
Maureen O’Connor VP Marketing, Poag & McEwen
… They have incredibly talented staff with a customer service mentality where just because it looks good doesn’t make it right.
Trey Jordan Owner, Jordan Enterprises/Holiday Deli & Ham Co./Pimentos Café & Market
… grasped the key messages and translated our rough concepts into an incredibly detailed vision…will play an integral role throughout the development of this exceptional $4 billion, mixed-use project.
Tony Giarratana President, Giarratana Development
… to determine a high level go to market strategy based on the impending merger of two different companies to form one single brand. The initial work they performed was both informative and useful in determining how we brand our company going forward. … we plan to use Paradigm as a strategic and tactical partner for our marketing and business development execution.
Richard McDuffie Senior Vice President, Dunavant Enterprises and Centrix
… not only clarify our vision from a marketing and branding standpoint, but have provided valuable insight into project design issues. It is rare to find a company with such a broad understanding of hospitality design, marketing, and a sophisticated yet compelling way of telling a story.
Joe Winkeler President, Ozean Development
Charles Gaushell and his team have been very thorough and professional throughout the process of discovery and design of our imagery and messaging. As we reached a point of agreement on the design, the Paradigm team was both timely and expeditious in delivering materials for our first presentations. Their creative ability is one their biggest strengths, as our imagery now has a personality of quality and clarity. Flexibility can also be counted amongst their strong traits, as in the evolution of ideas surrounding the birth of our brand, the Paradigm team was both accepting of our guidance and returned with options that were both clever and beyond our vision. I would recommend the team as a strong and reliant group, with a strong work ethic.
Yale Spina Director of Operations, RVC Outdoor Destinations
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in Week One